/* BookLocaly — Original marketing design system */
:root {
  --ink: #111816;
  --ink-soft: #2a3530;
  --cream: #f6f3ec;
  --cream-dark: #ebe5d8;
  --white: #ffffff;
  --green: #1a6b52;
  --green-dark: #145240;
  --green-light: #e8f4ef;
  --copper: #c47a32;
  --copper-light: #fdf0e4;
  --muted: #5e6b66;
  --border: #e4ddd0;
  --clinic: #3d6f8c;
  --clinic-soft: #e6eef4;
  --salon: #8b5670;
  --salon-soft: #f3e8ee;
  --trade: #5a6f52;
  --trade-soft: #e8efe4;
  --food: #9a5c38;
  --food-soft: #f5ebe3;
  --radius: 14px;
  --radius-lg: 22px;
  --shadow: 0 8px 32px rgba(17, 24, 22, 0.08);
  --shadow-lg: 0 20px 56px rgba(17, 24, 22, 0.12);
  --font: 'Plus Jakarta Sans', system-ui, -apple-system, sans-serif;
  --header-h: 68px;
  --pitch-h: 34px;
  --topbar-h: calc(var(--header-h) + var(--pitch-h));
  --mobile-bar-h: 64px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; color-scheme: light; }

body {
  font-family: var(--font);
  font-size: 16px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  padding-bottom: var(--mobile-bar-h);
}

img, svg { display: block; max-width: 100%; }

a { color: var(--green); text-decoration: none; transition: color 0.2s; }
a:hover { color: var(--green-dark); }

.container { width: min(1140px, 92%); margin-inline: auto; }

h1, h2, h3, h4 { color: var(--ink); line-height: 1.2; font-weight: 800; letter-spacing: -0.03em; }
h1 { font-size: clamp(2.1rem, 5vw, 3.4rem); }
h2 { font-size: clamp(1.65rem, 3.5vw, 2.35rem); }
h3 { font-size: 1.15rem; }

.section-label {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--green);
  margin-bottom: 0.65rem;
}

.section-label--light { color: var(--copper-light); }

.section-header { text-align: center; margin-bottom: 2.5rem; }
.section-header--left { text-align: left; }

.section-intro {
  color: var(--muted);
  font-size: 1.05rem;
  max-width: 580px;
  margin: 0.75rem auto 0;
}

.section-header--left .section-intro { margin-left: 0; }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.45rem;
  padding: 0.8rem 1.5rem;
  font-family: var(--font);
  font-size: 0.92rem;
  font-weight: 700;
  border-radius: 999px;
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform 0.15s, box-shadow 0.2s, background 0.2s;
  text-decoration: none;
  white-space: nowrap;
}

.btn:hover { transform: translateY(-1px); }

.btn-primary {
  background: var(--green);
  color: var(--white);
  box-shadow: 0 6px 20px rgba(26, 107, 82, 0.28);
}

.btn-primary:hover { background: var(--green-dark); color: var(--white); }

.btn-outline {
  background: transparent;
  color: var(--ink);
  border-color: var(--border);
}

.btn-outline:hover { border-color: var(--green); color: var(--green); }

.btn-outline--light {
  border-color: rgba(255,255,255,0.35);
  color: var(--white);
}

.btn-outline--light:hover { background: rgba(255,255,255,0.1); color: var(--white); border-color: var(--white); }

.btn-white { background: var(--white); color: var(--green); }
.btn-white:hover { background: var(--cream); color: var(--green-dark); }

.btn-sm { padding: 0.6rem 1.1rem; font-size: 0.85rem; }
.btn-full { width: 100%; }

/* Header */
.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(255,255,255,0.94);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--border);
}

.pitch-line {
  background: var(--ink);
  color: rgba(255,255,255,0.88);
  text-align: center;
  padding: 0.45rem 1rem;
  font-size: 0.78rem;
  font-weight: 500;
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: var(--header-h);
}

.logo { display: flex; align-items: center; }
.logo-img { height: 36px; width: auto; }

.nav-desktop {
  display: flex;
  align-items: center;
  gap: 1.35rem;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--muted);
}

.nav-desktop a:not(.btn) { color: var(--muted); }
.nav-desktop a:not(.btn):hover { color: var(--green); }

.menu-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}

.menu-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: 0.2s;
}

.nav-mobile {
  display: none;
  position: fixed;
  top: var(--topbar-h);
  left: 0; right: 0;
  background: var(--white);
  border-bottom: 1px solid var(--border);
  padding: 1rem;
  flex-direction: column;
  gap: 0.5rem;
  z-index: 99;
  box-shadow: var(--shadow);
}

.nav-mobile.is-open { display: flex; }
.nav-mobile a { padding: 0.75rem 1rem; font-weight: 600; color: var(--ink); border-radius: var(--radius); }
.nav-mobile a:hover { background: var(--green-light); }

main { padding-top: var(--topbar-h); }

/* Hero */
.hero {
  position: relative;
  background: linear-gradient(165deg, var(--cream) 0%, var(--white) 55%);
  padding: 3.5rem 0 0;
  overflow: hidden;
}

.hero::before {
  content: '';
  position: absolute;
  width: 520px; height: 520px;
  right: -180px; top: -120px;
  background: radial-gradient(circle, rgba(196,122,50,0.12), transparent 68%);
  pointer-events: none;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2.5rem;
  align-items: center;
  position: relative;
  z-index: 1;
}

.hero-eyebrow {
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 700;
  color: var(--green);
  background: var(--green-light);
  padding: 0.35rem 0.85rem;
  border-radius: 999px;
  margin-bottom: 1rem;
}

.hero-sub {
  color: var(--muted);
  font-size: 1.08rem;
  margin: 1rem 0 1.5rem;
  max-width: 520px;
}

.hero h1 .highlight { color: var(--green); }

.hero-actions { display: flex; flex-wrap: wrap; gap: 0.75rem; margin-bottom: 1.5rem; }

.hero-proof {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}

.hero-proof span {
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--muted);
  background: var(--white);
  border: 1px solid var(--border);
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
}

.hero-wave {
  display: block;
  width: 100%;
  height: 48px;
  margin-top: 2rem;
}

/* Mockup stack */
.mockup-stack {
  position: relative;
  min-height: 420px;
}

.mockup-card {
  position: absolute;
  width: min(340px, 100%);
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 18px;
  box-shadow: var(--shadow-lg);
  overflow: hidden;
  transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.mockup-card--1 { top: 0; right: 12px; z-index: 3; transform: rotate(1deg); }
.mockup-card--2 { top: 110px; left: 0; z-index: 2; transform: rotate(-2.5deg); }
.mockup-card--3 { top: 220px; right: 0; z-index: 1; transform: rotate(2deg); }

.mockup-card:hover {
  transform: translateY(-8px) rotate(0deg) !important;
  box-shadow: 0 28px 64px rgba(17,24,22,0.16);
}

.mockup-chrome {
  display: flex;
  align-items: center;
  gap: 5px;
  padding: 0.55rem 0.75rem;
  background: #faf9f6;
  border-bottom: 1px solid var(--border);
}

.mockup-dot { width: 7px; height: 7px; border-radius: 50%; }
.mockup-dot--r { background: #e8a8a8; }
.mockup-dot--y { background: #e8d090; }
.mockup-dot--g { background: #b0d4a8; }

.mockup-url {
  flex: 1;
  margin-left: 6px;
  height: 18px;
  background: var(--cream-dark);
  border-radius: 5px;
  font-size: 0.55rem;
  color: var(--muted);
  display: flex;
  align-items: center;
  padding: 0 8px;
  font-weight: 500;
}

.mockup-hero-bar {
  height: 72px;
  background: linear-gradient(135deg, var(--cream-dark), var(--cream));
}

.mockup-hero-img {
  height: 100px;
  overflow: hidden;
}

.mockup-hero-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.brand-clinic .mockup-hero-bar { background: linear-gradient(135deg, #d4e4ed, var(--clinic-soft)); }
.brand-salon .mockup-hero-bar { background: linear-gradient(135deg, #ead4df, var(--salon-soft)); }
.brand-trade .mockup-hero-bar { background: linear-gradient(135deg, #d4dfd0, var(--trade-soft)); }

.mockup-body { padding: 0.9rem 1rem 1rem; }

.mockup-label {
  font-size: 0.62rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--green);
}

.brand-clinic .mockup-label { color: var(--clinic); }
.brand-salon .mockup-label { color: var(--salon); }
.brand-trade .mockup-label { color: var(--trade); }

.mockup-title { font-size: 0.95rem; margin: 0.25rem 0 0.6rem; }

.mockup-lines { display: grid; gap: 5px; margin-bottom: 0.65rem; }
.mockup-lines span { height: 6px; border-radius: 999px; background: var(--cream-dark); }
.mockup-lines span:last-child { width: 65%; }

.mockup-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 5px; margin-bottom: 0.7rem; }
.mockup-grid span { height: 36px; border-radius: 8px; background: var(--green-light); }
.brand-clinic .mockup-grid span { background: var(--clinic-soft); }
.brand-salon .mockup-grid span { background: var(--salon-soft); }
.brand-trade .mockup-grid span { background: var(--trade-soft); }

.mockup-cta {
  display: block;
  text-align: center;
  font-size: 0.68rem;
  font-weight: 700;
  color: var(--white);
  background: var(--green);
  padding: 0.45rem;
  border-radius: 999px;
}

.brand-clinic .mockup-cta { background: var(--clinic); }
.brand-salon .mockup-cta { background: var(--salon); }
.brand-trade .mockup-cta { background: var(--trade); }

/* Sections */
section { padding: 4.5rem 0; }

.section-brands { background: var(--cream); }

.brands-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.brands-grid--4 {
  grid-template-columns: repeat(4, 1fr);
}

.section-head .section-intro a,
.section-header .section-intro a {
  color: var(--green);
  font-weight: 700;
  margin-left: 0.25rem;
}

.brand-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 0;
  overflow: hidden;
  box-shadow: var(--shadow);
  transition: transform 0.2s;
}

.brand-card:hover { transform: translateY(-4px); }

.brand-card-image {
  height: 150px;
  overflow: hidden;
}

.brand-card-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.35s ease;
}

.brand-card:hover .brand-card-image img { transform: scale(1.04); }

.brand-card-inner { padding: 1.25rem 1.35rem 1.35rem; }

.brand-card-top { display: flex; gap: 0.85rem; margin-bottom: 0.85rem; }

.brand-icon {
  width: 44px; height: 44px;
  border-radius: 12px;
  display: grid;
  place-items: center;
  flex-shrink: 0;
}

.brand-icon svg { width: 22px; height: 22px; }

.brand-clinic .brand-icon { background: var(--clinic-soft); color: var(--clinic); }
.brand-salon .brand-icon { background: var(--salon-soft); color: var(--salon); }
.brand-trade .brand-icon { background: var(--trade-soft); color: var(--trade); }

.brand-tagline { font-size: 0.78rem; font-weight: 600; color: var(--muted); margin-bottom: 0.15rem; }

.brand-card > p { color: var(--muted); font-size: 0.92rem; margin-bottom: 1rem; }

.brand-features {
  list-style: none;
  display: grid;
  gap: 0.4rem;
  margin-bottom: 1.1rem;
  font-size: 0.88rem;
  font-weight: 600;
}

.brand-features li::before { content: '✓ '; color: var(--green); }

/* Problem */
.section-problem { padding-top: 0; }

.problem-panel {
  background: var(--ink);
  color: var(--white);
  border-radius: var(--radius-lg);
  padding: 2.5rem;
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 2rem;
  align-items: start;
  box-shadow: var(--shadow-lg);
}

.problem-panel--media {
  padding: 0;
  overflow: hidden;
  grid-template-columns: 1fr 1fr;
  align-items: stretch;
}

.problem-panel--media .problem-copy {
  padding: 2.5rem;
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.problem-media {
  position: relative;
  min-height: 320px;
}

.problem-media > img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  min-height: 320px;
}

.pain-list--overlay {
  position: absolute;
  bottom: 1.25rem;
  left: 1.25rem;
  right: 1.25rem;
}

.problem-panel h2 { color: var(--white); margin-bottom: 0.75rem; }
.problem-panel p { color: rgba(255,255,255,0.72); }

.problem-list {
  list-style: none;
  display: grid;
  gap: 0.65rem;
}

.problem-list li {
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: var(--radius);
  padding: 0.85rem 1rem;
  font-weight: 600;
  font-size: 0.92rem;
}

.problem-list li::before { content: '→ '; color: var(--copper); }

/* Features */
.features-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.feature-card {
  background: var(--cream);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 1.35rem;
}

.feature-check {
  width: 36px; height: 36px;
  background: var(--green-light);
  color: var(--green);
  border-radius: 10px;
  display: grid;
  place-items: center;
  margin-bottom: 0.85rem;
}

.feature-check svg { width: 18px; height: 18px; }

.feature-card h3 { margin-bottom: 0.4rem; font-size: 1rem; }
.feature-card p { color: var(--muted); font-size: 0.9rem; }

/* Preview offer */
.section-preview { padding: 0 0 4.5rem; }

.preview-panel {
  background: linear-gradient(135deg, var(--green-dark), var(--green));
  border-radius: var(--radius-lg);
  display: grid;
  grid-template-columns: 1fr 0.85fr;
  gap: 2rem;
  align-items: center;
  padding: 2.5rem;
  color: var(--white);
  box-shadow: 0 24px 64px rgba(26,107,82,0.25);
}

.preview-panel h2 { color: var(--white); margin-bottom: 0.65rem; }
.preview-panel p { color: rgba(255,255,255,0.82); margin-bottom: 1.25rem; }
.preview-note { font-size: 0.85rem !important; opacity: 0.75; margin-top: 0.75rem !important; margin-bottom: 0 !important; }

.preview-visual {
  position: relative;
  min-height: 300px;
  border-radius: var(--radius-lg);
  overflow: hidden;
}

.preview-visual > img {
  width: 100%;
  height: 100%;
  min-height: 300px;
  object-fit: cover;
}

.preview-float {
  position: absolute;
  bottom: 1.15rem;
  left: 1.15rem;
  right: 1.15rem;
  background: rgba(255,255,255,0.95);
  border-radius: var(--radius);
  padding: 0.9rem 1.1rem;
  color: var(--ink);
  box-shadow: var(--shadow);
}

.preview-float strong { display: block; font-size: 0.92rem; margin-bottom: 0.15rem; }
.preview-float span { font-size: 0.82rem; color: var(--muted); }

/* Portfolio */
.portfolio-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
}

.portfolio-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow);
  transition: transform 0.2s;
}

.portfolio-card:hover { transform: translateY(-3px); }

.portfolio-thumb {
  height: 180px;
  position: relative;
  overflow: hidden;
}

.portfolio-thumb img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.portfolio-thumb-label {
  position: absolute;
  bottom: 0.85rem;
  left: 0.85rem;
  font-size: 0.72rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--ink);
  background: rgba(255,255,255,0.92);
  padding: 0.35rem 0.65rem;
  border-radius: 6px;
}

/* Neutral abstract thumbs — not client brand colors */
.portfolio-card--healthcare .portfolio-thumb,
.portfolio-card--clinic .portfolio-thumb {
  background: linear-gradient(145deg, #e8eeef 0%, #d8e4e8 50%, #c8d8de 100%);
}

.portfolio-card--beauty .portfolio-thumb,
.portfolio-card--salon .portfolio-thumb {
  background: linear-gradient(145deg, #f0eaee 0%, #e4d8e0 50%, #d8ccd6 100%);
}

.portfolio-card--tradesmen .portfolio-thumb,
.portfolio-card--trade .portfolio-thumb {
  background: linear-gradient(145deg, #e8efe4 0%, #d8e4d4 50%, #c8d8c8 100%);
}

.portfolio-card--food .portfolio-thumb {
  background: linear-gradient(145deg, #f5ebe3 0%, #ead8cc 50%, #dfc8b8 100%);
}

.portfolio-body { padding: 1.25rem; }

.portfolio-type {
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--green);
}

.portfolio-body h3 { margin: 0.25rem 0 0.35rem; }
.portfolio-location { font-size: 0.85rem; color: var(--muted); font-weight: 600; }
.portfolio-note { font-size: 0.88rem; color: var(--muted); margin-top: 0.5rem; }

/* Pricing */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  align-items: stretch;
}

.price-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 1.75rem;
  display: flex;
  flex-direction: column;
  box-shadow: var(--shadow);
}

.price-card.featured {
  border: 2px solid var(--green);
  transform: translateY(-8px);
  box-shadow: 0 20px 48px rgba(26,107,82,0.14);
  background: linear-gradient(180deg, var(--white), var(--green-light));
}

.price-badge {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  background: var(--copper-light);
  color: #8a5518;
  padding: 0.3rem 0.65rem;
  border-radius: 999px;
  margin-bottom: 0.85rem;
  width: fit-content;
}

.price-desc { color: var(--muted); font-size: 0.9rem; margin: 0.4rem 0 1rem; }

.price-amount {
  font-size: 2rem;
  font-weight: 800;
  color: var(--green);
  letter-spacing: -0.04em;
}

.price-amount span { display: block; font-size: 0.8rem; font-weight: 600; color: var(--muted); margin-top: 0.2rem; }

.price-features {
  list-style: none;
  margin: 1.25rem 0 1.5rem;
  flex: 1;
  display: grid;
  gap: 0.5rem;
  font-size: 0.9rem;
  color: var(--muted);
}

.price-features li::before { content: '✓ '; color: var(--green); font-weight: 800; }

.pricing-note { text-align: center; color: var(--muted); font-weight: 600; margin-top: 1.5rem; font-size: 0.95rem; }

/* Steps */
.steps-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
}

.step-card {
  background: var(--cream);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 1.35rem;
}

.step-num {
  display: inline-grid;
  place-items: center;
  width: 36px; height: 36px;
  background: var(--green);
  color: var(--white);
  font-weight: 800;
  font-size: 0.9rem;
  border-radius: 50%;
  margin-bottom: 0.85rem;
}

.step-card h3 { font-size: 0.95rem; margin-bottom: 0.35rem; }
.step-card p { font-size: 0.85rem; color: var(--muted); }

/* Why */
.why-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 2.5rem;
  align-items: start;
}

.why-list {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.75rem;
}

.why-list li {
  background: var(--cream);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 0.9rem 1rem;
  font-weight: 700;
  font-size: 0.9rem;
}

.why-list li::before { content: '✓ '; color: var(--green); }

/* FAQ */
.faq-list { max-width: 720px; margin: 0 auto; display: grid; gap: 0.65rem; }

.faq-item {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.faq-question {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1rem 1.15rem;
  background: none;
  border: none;
  font-family: var(--font);
  font-size: 0.95rem;
  font-weight: 700;
  color: var(--ink);
  cursor: pointer;
  text-align: left;
}

.faq-question svg { width: 20px; flex-shrink: 0; transition: transform 0.2s; }
.faq-item.is-open .faq-question svg { transform: rotate(180deg); }

.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.25s ease;
  color: var(--muted);
  font-size: 0.92rem;
  padding: 0 1.15rem;
}

.faq-item.is-open .faq-answer {
  max-height: 200px;
  padding: 0 1.15rem 1rem;
}

/* CTA band */
.section-cta-band {
  background: var(--ink);
  color: var(--white);
  padding: 3.5rem 0;
}

.cta-band-inner {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: center;
}

.cta-band-inner h2 { color: var(--white); margin-bottom: 0.5rem; }
.cta-band-inner p { color: rgba(255,255,255,0.72); max-width: 480px; }
.cta-band-actions { display: flex; flex-wrap: wrap; gap: 0.65rem; }

/* Contact */
.contact-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 2rem;
  align-items: start;
}

.contact-info { display: grid; gap: 1rem; }

.contact-item {
  display: flex;
  gap: 0.85rem;
  align-items: flex-start;
}

.contact-item-icon {
  width: 42px; height: 42px;
  background: var(--green-light);
  color: var(--green);
  border-radius: 12px;
  display: grid;
  place-items: center;
  flex-shrink: 0;
}

.contact-item-icon svg { width: 20px; height: 20px; }

.contact-item strong { display: block; font-size: 0.82rem; color: var(--muted); margin-bottom: 0.15rem; }
.contact-item a, .contact-item span { font-weight: 600; color: var(--ink); font-size: 0.95rem; }

.contact-form {
  background: var(--cream);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 1.75rem;
}

.form-group { margin-bottom: 1rem; }

.form-group label {
  display: block;
  font-size: 0.82rem;
  font-weight: 700;
  margin-bottom: 0.35rem;
  color: var(--ink-soft);
}

.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  padding: 0.7rem 0.9rem;
  font-family: var(--font);
  font-size: 0.95rem;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: var(--white);
  color: var(--ink);
}

.form-group textarea { min-height: 90px; resize: vertical; }

.form-note { font-size: 0.8rem; color: var(--muted); text-align: center; margin-top: 0.75rem; }

/* Footer */
.site-footer {
  background: var(--ink);
  color: rgba(255,255,255,0.7);
  padding: 2.5rem 0 1.5rem;
  margin-bottom: var(--mobile-bar-h);
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 2rem;
  margin-bottom: 2rem;
}

.footer-brand p { font-size: 0.9rem; margin-top: 0.75rem; line-height: 1.55; }

.footer-logo { height: 32px; width: auto; filter: brightness(0) invert(1); opacity: 0.95; }

.footer-col h4 {
  color: var(--white);
  font-size: 0.85rem;
  margin-bottom: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}

.footer-col a, .footer-contact-line {
  display: block;
  color: rgba(255,255,255,0.65);
  font-size: 0.9rem;
  margin-bottom: 0.4rem;
}

.footer-col a:hover { color: var(--white); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 0.5rem;
  padding-top: 1.25rem;
  border-top: 1px solid rgba(255,255,255,0.1);
  font-size: 0.82rem;
}

/* Mobile bar */
.mobile-bar {
  position: fixed;
  bottom: 0; left: 0; right: 0;
  height: var(--mobile-bar-h);
  background: var(--white);
  border-top: 1px solid var(--border);
  display: none;
  grid-template-columns: repeat(3, 1fr);
  z-index: 90;
  box-shadow: 0 -4px 20px rgba(17,24,22,0.08);
}

.mobile-bar a {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.2rem;
  font-size: 0.68rem;
  font-weight: 700;
  color: var(--muted);
  text-decoration: none;
}

.mobile-bar svg { width: 22px; height: 22px; }
.mobile-bar a.book { color: var(--green); }

.page-fallback { padding: 3rem 0; min-height: 50vh; }

/* Nav dropdown */
.nav-dropdown { position: relative; }

.nav-dropdown-trigger { color: var(--muted); font-weight: 600; }

.nav-dropdown-menu {
  position: absolute;
  top: calc(100% + 10px);
  left: 0;
  min-width: 240px;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 0.5rem;
  box-shadow: var(--shadow-lg);
  opacity: 0;
  visibility: hidden;
  transform: translateY(8px);
  transition: 0.2s ease;
  z-index: 120;
}

.nav-dropdown:hover .nav-dropdown-menu {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}

.nav-dropdown-menu a {
  display: block;
  padding: 0.65rem 0.75rem;
  border-radius: 10px;
  color: var(--ink);
}

.nav-dropdown-menu a:hover { background: var(--green-light); }

.nav-dropdown-label {
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--muted);
}

.nav-dropdown-brand {
  display: block;
  font-size: 0.9rem;
  font-weight: 700;
}

.nav-mobile-label {
  font-size: 0.7rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--muted);
  padding: 0.5rem 1rem 0.25rem;
}

.nav-mobile-sub { padding-left: 1.5rem !important; font-size: 0.9rem !important; }

/* Inner pages */
.page-hero {
  padding: calc(var(--topbar-h) + 2rem) 0 2.5rem;
  background: linear-gradient(180deg, var(--cream) 0%, var(--white) 100%);
  text-align: center;
}

.page-hero .section-intro { margin-inline: auto; }
.page-hero .hero-actions { justify-content: center; margin-top: 1.25rem; }

.breadcrumb {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.35rem;
  justify-content: center;
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--muted);
  margin-bottom: 1rem;
}

.breadcrumb a { color: var(--green); }
.breadcrumb span[aria-hidden] { opacity: 0.5; }

.industry-hero h1 .highlight { color: var(--green); }
.brand-clinic.industry-hero h1 .highlight { color: var(--clinic); }
.brand-salon.industry-hero h1 .highlight { color: var(--salon); }
.brand-trade.industry-hero h1 .highlight { color: var(--trade); }
.brand-food.industry-hero h1 .highlight { color: var(--food); }

/* Industries hub */
.industries-hub { padding: 0 0 4.5rem; }

.industries-hub-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
}

.industry-hub-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 0;
  overflow: hidden;
  box-shadow: var(--shadow);
}

.industry-hub-image {
  height: 160px;
  overflow: hidden;
}

.industry-hub-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.industry-hub-body { padding: 1.5rem 1.75rem 1.75rem; }

.industry-hub-label {
  font-size: 0.72rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--green);
}

.brand-clinic .industry-hub-label { color: var(--clinic); }
.brand-salon .industry-hub-label { color: var(--salon); }
.brand-trade .industry-hub-label { color: var(--trade); }
.brand-food .industry-hub-label { color: var(--food); }

.industry-hub-card h2 { margin: 0.35rem 0 0.5rem; font-size: 1.5rem; }
.industry-hub-card > p { color: var(--muted); font-size: 0.92rem; margin-bottom: 1rem; }

.industry-hub-types {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  margin-bottom: 1.25rem;
}

.industry-hub-types li {
  font-size: 0.78rem;
  font-weight: 600;
  background: var(--cream);
  padding: 0.3rem 0.6rem;
  border-radius: 999px;
}

.industry-hub-more { background: transparent !important; color: var(--muted); }

.industries-hub-cta {
  text-align: center;
  margin-top: 2.5rem;
  padding: 2rem;
  background: var(--cream);
  border-radius: var(--radius-lg);
}

.industries-hub-cta p { color: var(--muted); margin-bottom: 1rem; }

/* Industry page sections */
.industry-types { background: var(--cream); }

.types-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0.75rem;
}

.type-pill {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 0.85rem 1rem;
  font-weight: 700;
  font-size: 0.88rem;
}

.type-pill-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--green);
  flex-shrink: 0;
}

.brand-clinic .type-pill-dot { background: var(--clinic); }
.brand-salon .type-pill-dot { background: var(--salon); }
.brand-trade .type-pill-dot { background: var(--trade); }
.brand-food .type-pill-dot { background: var(--food); }

.industry-features { padding-top: 4rem; }
.industry-portfolio { background: var(--cream); }
.industry-pricing { padding-top: 4rem; }

.pricing-grid--compact .price-card { text-align: center; }
.pricing-grid--compact .price-features { display: none; }
.pricing-grid--compact .price-desc { display: none; }

.pricing-link-home { text-align: center; margin-top: 1.25rem; font-weight: 600; }

.portfolio-empty {
  text-align: center;
  padding: 2.5rem;
  background: var(--white);
  border: 1px dashed var(--border);
  border-radius: var(--radius-lg);
}

.portfolio-empty p { color: var(--muted); margin-bottom: 1rem; }

.industry-cta {
  background: var(--ink);
  color: var(--white);
  padding: 3rem 0;
  margin-bottom: 0;
}

.industry-cta-inner {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: center;
}

.industry-cta h2 { color: var(--white); margin-bottom: 0.5rem; }
.industry-cta p { color: rgba(255,255,255,0.72); }

.industry-cta-actions { display: flex; flex-wrap: wrap; gap: 0.65rem; }

.brand-food .brand-icon { background: var(--food-soft); color: var(--food); }
.brand-food .mockup-label { color: var(--food); }

/* Responsive */
@media (max-width: 1024px) {
  .hero-grid,
  .problem-panel--media,
  .preview-panel,
  .contact-grid,
  .why-grid,
  .cta-band-inner { grid-template-columns: 1fr; }

  .mockup-stack { min-height: 380px; margin-top: 1rem; }

  .brands-grid,
  .brands-grid--4,
  .features-grid,
  .pricing-grid,
  .industries-hub-grid,
  .types-grid { grid-template-columns: 1fr; }

  .industry-cta-inner { grid-template-columns: 1fr; }
  .nav-dropdown-menu { display: none; }

  .steps-grid { grid-template-columns: repeat(2, 1fr); }
  .portfolio-grid { grid-template-columns: 1fr; }

  .price-card.featured { transform: none; }

  .nav-desktop { display: none; }
  .menu-toggle { display: flex; }
  .nav-cta-desktop { display: none; }
}

@media (max-width: 768px) {
  :root { --pitch-h: 0px; --topbar-h: var(--header-h); }

  .pitch-line { display: none; }

  .problem-panel--media { grid-template-columns: 1fr; }
  .problem-panel--media .problem-copy { padding: 1.75rem; }
  .problem-media { min-height: 240px; }

  .hero { padding-top: 2rem; }
  .hero-proof { display: none; }

  .mockup-stack { min-height: 340px; }
  .mockup-card { width: 92%; }
  .mockup-card--1 { right: 0; }
  .mockup-card--2 { left: 0; top: 100px; }
  .mockup-card--3 { right: 0; top: 200px; }

  .steps-grid,
  .why-list,
  .footer-grid { grid-template-columns: 1fr; }

  .mobile-bar { display: grid; }

  section { padding: 3.25rem 0; }

  .cta-band-actions { justify-content: flex-start; }
}

@media (min-width: 769px) {
  body { padding-bottom: 0; }
  .site-footer { margin-bottom: 0; }
}